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Sunday, June 11, 2006 

The impurity of fraudulent MySpacers

Did they hit the big time by using MySpace? The Arctic Monkeys claim that three months ago they had never even heard of the online social networking portal. This is a myth that MySpace themselves will not be rushing to dispel.

Here are some stats for you to chew on:

1. By page views, myspace.com is the second busiest site in the world by pageviews
2. There are 61 million registered users and 1.6 million registered bands
3. The age profile for users is almost split exactly down the middle, 50.2% men and 49.8% female

Is it any wonder then that bands are registering in their droves in the hope that they are snapped up by some record label exec? But one of the more, dare I say, sinister stories to have emerged involves a singer-songwriter by the name of Sandi Thom. Sandi is selling out all venues over the UK and went to number 2 in the singles chart.

The story goes that she was a struggling musician having difficulties making ends meet. She then miraculously scores a £1m record deal after being spotted in one of her Web cast gigs from her basement in South London. Turns out she had a PR company behind her creating a buzz in the press and amongst the student population. They paid teams to spread the word on the street and on the Internet. It was all a big lie.

Yep, us music lovers really get going about the imperativeness that music comes from the purest of places and not from a marketing plan. So it is interesting and concerning to see that the music industry is trying to infiltrate the sanctuary of the garage and the bedroom. The artificially-created buzz that surrounds the likes of Sandi Thom could detract from the honest efforts of those without a PR machine behind them. MySpace may lose its core appeal and ultimately turn off would-be musicians if this trend continues.

If music is to be wrestled from the money-greedy music labels then we need the MySpace Robin Hoods of this world to establish rules of fair play. No! Sandi Thom, you are a charlatan. You are a cancer of the next music-creating generation.

UPDATE: Just spotted a major grammatical mistake. If you didn't notice it, well and good. Carry on, nothing to see here.

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Published by Colm.  

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