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Wednesday, September 28, 2005 

Why blogging could be dogging for all they know ...

Does your Mom know what a blog is? Unlikely. Does your friend who works as a baker know what a blog is? Unlikely. So what's the point?

According to a recent poll conducted in the UK, only 28% of those sampled knew what a blog was. To my mind this is quite a high figure. A mere 12% were aware of what podcasting entailed. Unfortunately, no reason was given by the company who conducted the poll as to why so few people know what these emerging trends are.

Here's my take. Blogging for the main part is free for the blogger apart from the hosting costs for those with their own domain. Adsense aside, there's little money to be made from it. Blogging is not a commercial entity. It's not driven and promoted by many corporate interests. When was the last time you saw a billboard saying "Get your blog now ..."? Even mainstream media give little airtime to the goings-on in the blogosphere.


Published by Colm.  

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