One in the eye for fat makers
The NY Times today reports on efforts to make fat food healthier by means of chemical wizardry. Producers are taking junk food and including essential elements of a healthy diet. Some examples include adding high levels of fibre to salty corn snacks and coating battered chicken with a liquid that prevents the chicken from soaking up the fat in which it is being fried. Low-fat chicken, who'd have thunk it? It's almost as unbelievable as social-conscious stocks and shares.
One idea springs to my mind on how healthy food should be marketed. Instead of food being marketed as healthy, market it as something that is unhealthy and appealing. The fat food producers do this in reverse. They take a product and market it as a "healthy option" or give it a "low" something or other name when in fact every other aspect of the product has negative implications for your diet.
So I propose that healthy food such as tofu gets its freak on with some dirty batter. Or how about slicing and changing the colour of vegetables in such a way that they could easily be confused with French fries?
It's all in the mind. Have your fruit juice the colour of Guinness and tuna fish made to look like fillet of steak.
Published by Colm.
One idea springs to my mind on how healthy food should be marketed. Instead of food being marketed as healthy, market it as something that is unhealthy and appealing. The fat food producers do this in reverse. They take a product and market it as a "healthy option" or give it a "low" something or other name when in fact every other aspect of the product has negative implications for your diet.
So I propose that healthy food such as tofu gets its freak on with some dirty batter. Or how about slicing and changing the colour of vegetables in such a way that they could easily be confused with French fries?
It's all in the mind. Have your fruit juice the colour of Guinness and tuna fish made to look like fillet of steak.
Published by Colm.
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